hi , just wanna tell you that you are loved;)
"Im just a story teller"
SAM LOCK Film & Commercial Director . Shanghai
With over a decade of experience, I've directed and produced for global brands like Audi, Cadillac, Honda, Toyota, Samsonite, NewBalance , Red Bull and so many more. My portfolio spans hundreds of projects, blending bold ideas with precision and creativity.
Collaborating with renowned celebrities and artists, I craft visually stunning works that unite storytelling and innovation, creating content that captivates and drives impact. From high-profile commercials to narrative films, my goal is to deliver visuals that inspire and leave a lasting impression. Let’s create something extraordinary.
As Mango TV's first interactive mini-series, "Prime Suspect" redefines audience engagement by inviting viewers to become detectives. Based on the popular star role-playing detective show "Who's the Murderer
INTERACTIVE FILM.
Prime Suspect
China's 1st TV interactive film
Who's the Murderer: Prime Suspect" for Mango TV, which received a rating of 8.3 on Douban.
Samsonite
The journeys of Yang Yang and Yu Shuxin as they carve out their unique trajectories in life.Through dynamic visuals, the film captures moments of growth and transformation, showcasing how Samsonite becomes an integral companion in their pursuits.
Charting New Paths
AUDI Q7 SQ7 Q8
Set against the dramatic backdrop of a vast and untamed wilderness, the launch TVCs for Audi Q7, Q8, and SQ7 in China capture the raw power and engineering excellence of these German-imported vehicles.
Power Unleashed in the Wild
AUDI AVATNT A4&A6
This campaign follows the journeys of three distinct groups of individuals, each embodying the spirit of boundless exploration and unyielding dreams. Through their stories, "Audi Avant" becomes more than a car—it transforms into a trusted companion on the road to self-discovery.
Embracing the Vastness of Life.
Honda XR-V
For its China launch, the Honda XR-V shines as the ultimate ride for the bold and vibrant youth. This TVC bursts with dynamic energy and vivid colors, reflecting the unique personality of today’s young generation.
For the young , the bold and the fearless.
Jiyue 07
Hailed as "the most beautiful Chinese electric car," the Jiyue 07 is a masterpiece of design and innovation. Its sleek lines, futuristic aesthetics, and meticulous craftsmanship make it more than just a car—it’s a statement.
Redefining Beauty in Chinese Electric Vehicles.
TECNO Spark
Designed for the young and bold, TECNO Spark has become a global favorite, offering unbeatable value and exceptional performance. With its sleek design, vibrant display, and powerful features, Spark empowers the new generation to capture their world, stay connected, and express themselves effortlessly.
A Canvas of Color and Wonder
vivo V23 Series
In the world of the vivo V23 series, a young woman steps into a painting, wandering through vibrant landscapes that shift and transform before her eyes. Much like her journey, the V23 series dazzles with its color-changing design, seamlessly blending with every scene, always catching the light in surprising ways.
MOODY
This inspiring piece captures their journey of breaking free from the chains of prejudice, overcoming loneliness, and embracing their unique selves. "Seeing the Different You" celebrates individuality and courage, reminding us all that differences transform the ordinary into the extraordinary, making each day distinct and vibrant.
"Seeing the Different You"
7or9
In a poignant short film, 7or9 sheds light on the challenges faced by modern Chinese women, addressing societal expectations, gender roles, and the pressures of daily life. This thought-provoking narrative resonated deeply, sparking widespread social discussions with over a billion views in China.
Empowering Women, One Step at a Time